A look into beauty, that doesn't harm our furry friends
So you’ve seen me post about my love for TokyoMilk Dark’s Everything and Nothing, and La Vie La Mort, and I just wanted to clarify a little on the company’s stance on animal testing. Especially with the slight disaster that’s happening with Jordanna and Milani, I wanted to do investigate any company that I wasn’t 100% sure about their cruelty free stance. I first went to the company’s webpage to see if they had a FAQ section. Unfortunately for me, there was none! I then noticed they had a phone number to call, along with a email address- but I opted for the phone, as I was feeling chatty and wanted to get into the nitty-gritty. Thanks to Logical Harmony’s blogger Tashina, I braced myself with the hard-hitting questions companies need to be asked to clarify if they are cruelty free or not, being:
It didn’t take long for me to get a representative on the phone, and she was very kind and patient with me and my long list of questions! She reassured me with a proper “no” for each answer, and gave me some more insight on the company. They are very against any animal cruelty, and are actually in the process of becoming Leaping Bunny certified! It’s not a quick process, but when I asked for a rough ETA she said within the next year, so I’ll definitely be keeping my eyes posted for that. She further explained that this is a small company branching out of Denver, CO, but they are growing quickly both nationally and internationally. Even so, they are aware of certain laws that require animal testing and refuse to sell their products in said places. So even though TokyoMilk Dark is available on Sephora here in the US, they are not listed on the Sephora China website. (I do remember seeing this line in Hong Kong though, but Hong Kong doesn’t have the same laws as mainland China, so no worries! Even Lush is set up in Hong Kong, as animal testing isn’t a requirement, huzzah!).
I hope this post was able to put your mind more at ease with shopping in this line. TokyoMilk is a sub-brand under Margot Elena, who also founded Lollia, Library of Flowers, and Love and Toast. I’m hoping the company will create a FAQ page that clearly states their cruelty free stance, so we have it in writing from the company itself!