Blushing Biddies

A look into beauty, that doesn't harm our furry friends

TokyoMilk is cruelty free


So you’ve seen me post about my love for TokyoMilk Dark’s Everything and Nothing, and La Vie La Mort, and I just wanted to clarify a little on the company’s stance on animal testing. Especially with the slight disaster that’s happening with Jordanna and Milani, I wanted to do investigate any company that I wasn’t 100% sure about their cruelty free stance. I first went to the company’s webpage to see if they had a FAQ section. Unfortunately for me, there was none! I then noticed they had a phone number to call, along with a email address- but I opted for the phone, as I was feeling chatty and wanted to get into the nitty-gritty. Thanks to Logical Harmony’s blogger Tashina, I braced myself with the hard-hitting questions companies need to be asked to clarify if they are cruelty free or not, being:

  • Are finished products tested on animals by TokyoMilk, a parent company, a third party or an affiliate company?
  • Are products tested on animals during the production process by TokyoMilk, a parent company, a third party or an affiliate company?
  • Are any ingredients used in products tested on animals by TokyoMilk, a parent company, an ingredient supplier, a third party or an affiliate company?
  • Are any products or ingredients tested on animals at any point (raw good, during production, as a finished product) by TokyoMilk, a parent company, an ingredient supplier, a third party or an affiliate company to comply with regional laws and regulations?

It didn’t take long for me to get a representative on the phone, and she was very kind and patient with me and my long list of questions! She reassured me with a proper “no” for each answer, and gave me some more insight on the company. They are very against any animal cruelty, and are actually in the process of becoming Leaping Bunny certified! It’s not a quick process, but when I asked for a rough ETA she said within the next year, so I’ll definitely be keeping my eyes posted for that. She further explained that this is a small company branching out of Denver, CO, but they are growing quickly both nationally and internationally. Even so, they are aware of certain laws that require animal testing and refuse to sell their products in said places. So even though TokyoMilk Dark is available on Sephora here in the US, they are not listed on the Sephora China website. (I do remember seeing this line in Hong Kong though, but Hong Kong doesn’t have the same laws as mainland China, so no worries! Even Lush is set up in Hong Kong, as animal testing isn’t a requirement, huzzah!).

I hope this post was able to put your mind more at ease with shopping in this line. TokyoMilk is a sub-brand under Margot Elena, who also founded Lollia, Library of Flowers, and Love and Toast. I’m hoping the company will create a FAQ page that clearly states their cruelty free stance, so we have it in writing from the company itself!



9 comments on “TokyoMilk is cruelty free

  1. V
    June 1, 2014

    Great news! 🙂

  2. Pingback: Victoria’s Secret IS NOT cruelty free | Blushing Biddies

  3. Charlotte
    August 8, 2014

    This is amazing…. i’ve actually been quite obsessed with their Honey and the Moon fragrance and was really REALLY hoping that they were cruelty free. Thanks for the follow up 🙂

  4. Pingback: What's The Deal With TokyoMilk? - Cruelty Free Kitty

  5. Siyan Yu
    August 11, 2015


    you should however ask the person again about the brand ARGUS.
    The have rebranded tokyo milk with the name ARGUS (everything is the same, packaging, etc, only the name is different) in order to sell in china.
    In order to sell in China you must test on animals (very weird law, but that’s the case).

  6. Vica
    May 8, 2017


    That’s a relief, really nice job! 🙂

    However I am still concerned about Margot Elena’s other brands like Lollia, Library of Flowers or Love & toast…
    On the website of TokyoMilk and The Cottage Greenhouse it is said those products are not tested on animals, but there’s no mention about it on the other three websites.
    Please, do you know anything about those brands of hers?
    Thanks for your answer in advance.

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