Blushing Biddies

A look into beauty, that doesn't harm our furry friends

This to That: Oral Care


Time to dig into another category that can be split between cruelty free and non-cruelty free products: oral care. Toothpaste and mouthwash are usually the last items people think of when they consider what in their collection could be tested on animals. Instead, we’re usually focused on claims of teeth whitening and cavity protection. From the image above, can you spot the brands that are cruelty free? I’ll post it at the very bottom so you can think it over, but first let’s take a look at what I’m currently using:

First up, let’s talk toothpaste. Right now I’m using Weleda’s Salt Toothpaste. Weird, right? Why salt? The reason they use sea salt is to replace baking soda, to help whiten teeth, prevent buildup, and protect gums. I’m almost done with the bottle, and I do love the clean feel it provides. However, being truthful, I don’t think this lives to it’s claims of whitening if you drink coffee and tea normally. Before buying Weleda, my original cruelty free choice toothpaste was from Tom’s of Maine. This is a brand that signed and submitted forms to PETA getting the cruelty free bunny logo. Yet for me, I’ve personally decided not to use their products if I have alternatives, because their parent company is Colgate, which is NOT cruelty free. Tom’s of Maine is the most common cruelty free oral care line that’s widely available in a majority of drug stores, but I’m still holding out for a brand that can whiten my teeth and isn’t owned by a major animal testing parent company. I still think buying TOM is better than Colgate, Oral B, or other lines that follow with animal testing- it’s up to you in the end on how you want to buy your cruelty free products though. Definitely check out what fits the bill for you!

Next up is mouthwash. When I think mouthwash, the first product that comes to mind for me is usually Listerine. Which is unfortunate, because they aren’t cruelty free. So I’ve tried a few other brands, the latest being Hello. I’ve actually really come to like this brand, as there is no alcohol in their products. No alcohol = no painful-mouth-burning-awfulness, yay! They have a whole line of oral care, which a variety of flavors. I found my bottle at my grocery store, but on their website they claim to be available at a variety of drugstores, along with Target.

Last up, don’t forget your mouth cleaning tools! Toothbrushes and floss can still support a company that still does animal testing, so a lot of brands are up on the chopping block. On my last visit to Whole Foods, I found a unique toothbrush called Preserve, and I’ve been rather pleased with it! The bristles are made out of nylon, but the handles are all 100% recycled plastic from yogurt cups. Yes, yogurt cups! My favorite bit about this brush though is the unique curve it has. The company explains “The curve in the Preserve’s handle promotes a more natural and comfortable feel to allow brushing at all angles. This ergonomic feature was designed with dental professionals to help you brush along the gumline and easily reach the forgotten areas where plaque hides.“. Of all the brushes I’ve used, no matter what size the bristle head was, I never felt like it got my back molars as easily and efficiently as this brush does. Furthermore, Preserve is a company that focuses all their products on recycled goods, and promote a recycle program of their own. You can mail used toothbrushes back to them and earn reward points, which leads to discounts on their products. Saving animals and helping the earth, why not?

I’m still on the hunt for a toothpaste that will help whiten my teeth more efficiently, but I’m pretty happy with my mouthwash and brush. Were you able to figure out what companies from the title image were cruelty free? All the cruelty free brands are circled in blue- if you know any other cruelty free brands, let me know in the comments!



4 comments on “This to That: Oral Care

  1. briannafee
    June 26, 2014

    I love the packaging on the mouthwash! So cute!! Good to know you’re not over the moon with the Weleda toothpaste, that stuff is pricey up here! I just repurchased my Jason toothpaste and I still love it!

  2. carolinecocker
    June 26, 2014

    In the UK Superdrug’s own brand toothpaste is cruelty free (as is all their own stuff) so I use that. It’s a good whitener but man, it tastes foul. Hopefully there’ll be a couple of different flavours when I need some more!

    • blushingbiddies
      June 26, 2014

      I used to use the superdrug mouthwash bc it was available in HK! Good price and got the job done 😀

  3. kittyapprovedbeauty
    June 26, 2014

    Great post!! I’ve been using Tom’s for years, but recently decided be 100% cruelty free and not to purchase from them anymore since they’re owned by Colgate. I think I’m going to try Jason next!

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